Consumer Preference of Beverage in Bangladesh
- 9月 16, 2019
- Posted by: Sujon Ahamed
- Category: 市場調査
Client:
An International Trading Company
Timeline:
16 July to 16 September 2019
Objective:
The objective of the market study was to examine the feasibility of foreign beverages by surveying the consumer and producer sample in various area in Bangladesh.
Research Questions:
- What are the beverage items available in Bangladesh?
- Which type of beverage are sold most?
- How many major market players and their market share for the specific beverage?
- What is the supply chain for each beverage?
- What is the consumer preference for each beverage?
Respondents for the Market Research
NewVision Solutions Ltd surveyed consumers, small shops, super shops, dealers/wholesalers, and conducted KIIs with owners of depo/hub, producers, and importers of beverage in three major cities (Dhaka, Chittagong, and Sylhet) in Bangladesh.
Our Approaches:
Phase 1
- A. Review of government publications, trade and industry journals.
- B. Identified major cities according to the client.
- C. Prepared survey tools.
Phase 2
- A. Identified the types of beverages available in Bangladesh.
- B. Identified consumers preferable beverages according to taste.
- C. Found out the top five brands for water, milk, soft drinks, energy drinks, juice, and sports drinks according to consumer preference.
- D. Identified the foreign drinks are available in Bangladesh and the country of origin of those drinks.
- E. Found out the percentage of consumers who are conscious regarding drinks.
- F. Determined the market size for a specific beverage.
- G. Based on the survey and KIIs, distribution channel of the beverages was explored.
Phase 3
- A. The primary analysis of the survey was shared with the client to get feedback.
- B. The analysis was harmonized with the client’s feedback.
- C. Based on the client’s accord final report was submitted.
Result of the Study:
The market research has found that locally-branded beverages have a greater preference than foreign drinks among Bangladeshi consumers. They also strongly prefer unflavoured and sweet-tasting drinks. Clear drinks are favored more compared to colored drinks.
Subsequent Stage:
Currently, the client is deliberating with our proposed strategic options and planning out to enter the beverage market with their drinks in Bangladesh.
