Market research on air conditioner

Client: Trentios – a   Singapore based Company

The primary objective of the study was to assess the existing Air Conditioner market of Bangladesh. The study also included the followings:

  • Providing an overview of air conditioner market
  • Understanding the existing market environment
  • Supply and demand analysis
  • Identification of risks and opportunities
  • Future demand forecast – based on previous sales, yearly imported units and recently collected market intelligence
  • Consumers’ preference for specific brands
  • Distribution structure – how air conditioner is sold and gets to the end users