Country: Bangladesh

Location Within Country: Satkhira

Duration of assignment (months): 2 Months approximately 
Name of Client: Max Foundation, Bangladesh Country Office

Contact Person: Mohammad Irfan, Program Manager


Start date (month/year): December 2020

Completion date (month/year): January 2021

Narrative description of Project:

Financial Inclusion Improves Sanitation and Health (FINISH) is playing a vital role in the WASH sector of the world. It has got its first success in India and Kenya. Later with a single goal: sanitation-for-all, it aimed to reach 27.6 million people across 6 countries by building 5.5 million safe sanitation systems by 2025. 

FINISH Mondial uses a multi-stakeholder approach to involve the entire value chain in sanitation by 

  • Raising awareness on and creating a demand for sanitation amongst end-users; 
  • Mobilizing the supply and reuse business of sanitation 
  • Integrating local financial resources 
  • Collaboration with government and development partners allows for scaling.

As a result, FINISH Mondial brings a revolution to the sanitation sector by improving the quality and safety of sanitation services, reducing the price of these services, and ensuring proper disposal of the waste produced. 

FINISH Mondial formally began its program in Bangladesh in January 2019. And started implementation in January 2020. Primarily 3 Municipalities have been selected- Faridpur, Satkhira and Sakhipur (Tangail). The programme is currently being implemented by BASA, Hope for the Poorest (ASA), Practical Action and Max Foundation. It is expected to expand the program to other municipalities in the period 2020-2025. 

the main objective of the assignment is to develop a marketing strategy to promote the pit emptying service by private pit emptying service providers, professional associations/cooperatives and Municipality.

The study covered few issues such as the current practice and details of available service, consumers’ preference, willingness to pay for the services, communication channel, the content of promotional messages, present market and demand creation for future, partnership issues between service providers, GO-NGO, Cooperatives etc. This marketing strategy was developed based on the findings from Satkhira Municipality.

Description of technical specialization provided by the firm: 

  • Market Research with quantitative and qualitative method
  • Development of Communication Plan 
  • Value Chain Analysis
  • Service Chain Analysis
  • Business Model Develoment 
  • Financial Model Develoment
  • Development of Marketing Strategy
  • Design and Development of prototype marketing tools
  • Facilitation of Workshop

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